MARKETING AND ADVERTISING: LET'S BE CREATIVE

Person 1
 - explain what the product is that you are selling
- who is it aimed at (age, demographic etc)
- price and image (is it luxury/ affordable etc)

Person 2 (the advert)
- music choice - genre and why?
- actors - why? Why do you want the audience to associate your product with these people?
- actual scene sequence - what happens? why have you chosen these locations?

Person 3
- campaign slogan - introduce it and explain the message it is meant to convey
- how do you want the audience feeling after watching the advert?
- do you think it will be a success?

GROUP WORK

PRODUCTS/BUSINESSES TO CHOOSE FROM

• MAKE UP
• CAR
• GYM
• RESTAURANT
• CLOTHES SHOP