martes, 4 de diciembre de 2012

MARKETING AND ADVERTISING: LET'S BE CREATIVE


Person 1
 - explain what the product is that you are selling
- who is it aimed at (age, demographic etc)
- price and image (is it luxury/ affordable etc)

Person 2 (the advert)
- music choice - genre and why?
- actors - why? Why do you want the audience to associate your product with these people?
- actual scene sequence - what happens? why have you chosen these locations?

Person 3
- campaign slogan - introduce it and explain the message it is meant to convey
- how do you want the audience feeling after watching the advert?
- do you think it will be a success?

GROUP WORK

PRODUCTS/BUSINESSES TO CHOOSE FROM
  • MAKE UP
  • CAR
  • GYM
  • RESTAURANT
  • CLOTHES SHOP

ADVERTISING ON TV



http://www.betteratenglish.com/real-english-conversations-tv/

Before listening to the conversation, you might want to pause and think about the following questions:
  1. Are you influenced by TV advertising?
  2. If so, then how are you influenced?
  3. Do TV commercials attempt to appeal to people’s logic or to their emotions?
  4. Is watching TV is a constructive activity, or is it more a waste of time?

My favourite commercial


  1. Introduce the advert: say what the product is and say what style your advert is.
It is about a/an ____________. It’s _______________ and ______________.
It’s set in ________________ and ______________ (is/are) in it.

  1. Tell the class what the different scenes are in the advert, who the characters are and the importance of music (if so)
In the first scene, you see… Then … Finally …


  1. Explain the slogan and why you like it.

The slogan is ___________________________ and I  like it because _______

MASS MEDIA: THE PRESS

HOMELESSNESS

Watch the film Momentos  and then answer the questions as a comment
What is Joao's story? What might have happened to him?

sábado, 3 de noviembre de 2012

MAYDAY THE WORLD AT RISK



Watch the speech given by Severn Suzuky and answer the questions as comments.

  • Why is she at the Earth Summit?
  • What does she expect to achieve?
  • Why does she mention the children on the streets?
  • How does she make you feel?



domingo, 14 de octubre de 2012

That's English 2012 2013

Hello everyone! I would like to welcome you all to this blog whose aim is to provide you with a wee help using the web 2.0. This year I'll be helping those of you who have successfully reached module 8.
To start with I leave you with a webpage where you can watch all  module 8 videos. Just click here

domingo, 15 de abril de 2012

AWESOME WEBSITE BY KIKE

http://www.english4allages.com/
Please, have a look and you'll be amazed.

STORY OF ENGLISH

EDUCATION IN GB


  1. Full time education in the UK is compulsory between the ages of __________ and __________.
  2. ________ of children receive free education, ________ attend private schools.
  3. Except for __________ state schools in Britain follow a national curriculum.
      Find the answers to the questions while watching the video:
  1. What is the average number of students in class at primary/secondary schools?
  2. What do children study at primary/secondary schools?
  3.  What type of school is called a boarding school?
  4.   What are the three core subjects?
  5.  When do students take national exams in these subjects? 
  6.   What is the difference between GCSE exams (General Certificate of Secondary Education) and “A” levels exams?
  7.   How many students go on to higher education? 
  8.  Some students enter a university and some do vocational training. What do you think it is?
  9.  What is tuition?

LONE PARENTS



  You are going to watch 2 videos. 
  1. Watch the first and answer the questions.
a.       What is gingerbread?
b.      What kind of a video is this?
c.       What’s the purpose of it?
 
1.       Watch the second one and then answer the following questions.
a.       Why do people get in contact with Gingerbread?
b.      Who does it help? Why?
c.       Who are the people you have seen in the video? Where are they? What are they doing?
2.       Both commercials aim at __________________________________________.

domingo, 4 de marzo de 2012

LANGUAGE AND BEHAVIOUR

ASK 1

1. How often do you swear?
2. Do you feel good when you swear?
3. Are there any swear words you'd never use? Why?
4. In what situations do you try to avoid swearing?
5. Are you ever offended, annoyed or upset when other people swear? In what situations?

TASK 2. What would you say in the following situations? Would you swear?
  • You take some milk out of the fridge, but drop it on the floor. 
  • You take some wine out of the fridge, but drop it on the floor. 
  • You are carrying two pints of beer in a bar. Somebody bumps into you and you spill the beer down your trousers
  • You miss the buss to work by a few seconds. 
  • Somebody drives in the back of your brand new car. 
  • TP S.A sent you a phone bill. The bill is double the normal amount.

LANGUAGE AND BEHAVIOUR

Origin of Swearing: Do you want to know the origin of the c*** word?

LANGUAGE AND BEHAVIOUR