martes, 4 de diciembre de 2012

MARKETING AND ADVERTISING: LET'S BE CREATIVE


Person 1
 - explain what the product is that you are selling
- who is it aimed at (age, demographic etc)
- price and image (is it luxury/ affordable etc)

Person 2 (the advert)
- music choice - genre and why?
- actors - why? Why do you want the audience to associate your product with these people?
- actual scene sequence - what happens? why have you chosen these locations?

Person 3
- campaign slogan - introduce it and explain the message it is meant to convey
- how do you want the audience feeling after watching the advert?
- do you think it will be a success?

GROUP WORK

PRODUCTS/BUSINESSES TO CHOOSE FROM
  • MAKE UP
  • CAR
  • GYM
  • RESTAURANT
  • CLOTHES SHOP

ADVERTISING ON TV



http://www.betteratenglish.com/real-english-conversations-tv/

Before listening to the conversation, you might want to pause and think about the following questions:
  1. Are you influenced by TV advertising?
  2. If so, then how are you influenced?
  3. Do TV commercials attempt to appeal to people’s logic or to their emotions?
  4. Is watching TV is a constructive activity, or is it more a waste of time?

My favourite commercial


  1. Introduce the advert: say what the product is and say what style your advert is.
It is about a/an ____________. It’s _______________ and ______________.
It’s set in ________________ and ______________ (is/are) in it.

  1. Tell the class what the different scenes are in the advert, who the characters are and the importance of music (if so)
In the first scene, you see… Then … Finally …


  1. Explain the slogan and why you like it.

The slogan is ___________________________ and I  like it because _______

MASS MEDIA: THE PRESS

HOMELESSNESS

Watch the film Momentos  and then answer the questions as a comment
What is Joao's story? What might have happened to him?