MARKETING AND ADVERTISING: LET'S BE CREATIVE

Person 1
 - explain what the product is that you are selling
- who is it aimed at (age, demographic etc)
- price and image (is it luxury/ affordable etc)

Person 2 (the advert)
- music choice - genre and why?
- actors - why? Why do you want the audience to associate your product with these people?
- actual scene sequence - what happens? why have you chosen these locations?

Person 3
- campaign slogan - introduce it and explain the message it is meant to convey
- how do you want the audience feeling after watching the advert?
- do you think it will be a success?

GROUP WORK

PRODUCTS/BUSINESSES TO CHOOSE FROM

• MAKE UP
• CAR
• GYM
• RESTAURANT
• CLOTHES SHOP

ADVERTISING ON TV

http://www.betteratenglish.com/real-english-conversations-tv/

Before listening to the conversation, you might want to pause and think about the following questions:

1. Are you influenced by TV advertising?
2. If so, then how are you influenced?
3. Do TV commercials attempt to appeal to people’s logic or to their emotions?
4. Is watching TV is a constructive activity, or is it more a waste of time?

THE STORY OF CHANGE

STORY OF ENGLISH

GSOH