miércoles, 5 de diciembre de 2012
martes, 4 de diciembre de 2012
MARKETING AND ADVERTISING: LET'S BE CREATIVE
Person 1
- explain what the product is that you are selling
- who is it aimed at (age, demographic etc)
- price and image (is it luxury/ affordable etc)
Person 2 (the advert)
- music choice - genre and why?
- actors - why? Why do you want the audience to associate your product with these people?
- actual scene sequence - what happens? why have you chosen these locations?
Person 3
- campaign slogan - introduce it and explain the message it is meant to convey
- how do you want the audience feeling after watching the advert?
- do you think it will be a success?
- explain what the product is that you are selling
- who is it aimed at (age, demographic etc)
- price and image (is it luxury/ affordable etc)
Person 2 (the advert)
- music choice - genre and why?
- actors - why? Why do you want the audience to associate your product with these people?
- actual scene sequence - what happens? why have you chosen these locations?
Person 3
- campaign slogan - introduce it and explain the message it is meant to convey
- how do you want the audience feeling after watching the advert?
- do you think it will be a success?
GROUP WORK
PRODUCTS/BUSINESSES TO CHOOSE FROM
- MAKE UP
- CAR
- GYM
- RESTAURANT
- CLOTHES SHOP
ADVERTISING ON TV
http://www.betteratenglish.com/real-english-conversations-tv/
Before listening to the conversation, you might want to pause and think about the following questions:
- Are you influenced by TV advertising?
- If so, then how are you influenced?
- Do TV commercials attempt to appeal to people’s logic or to their emotions?
- Is watching TV is a constructive activity, or is it more a waste of time?
My favourite commercial
- Introduce the advert: say what the product is and say what style
your advert is.
It’s set in ________________ and
______________ (is/are) in it.
- Tell the class what the different scenes are in the advert, who the
characters are and the importance of music (if so)
In the first scene, you see… Then … Finally …
- Explain the slogan and why you like it.
The slogan is ___________________________ and I like it because _______
HOMELESSNESS
Watch the film Momentos and then answer the questions as a comment
What is Joao's story? What might have happened to him?
What is Joao's story? What might have happened to him?
Suscribirse a:
Entradas (Atom)